YOODEE
Three launch films for a game-changing recommendation app
This is the explainer for businesses. There’s 2 more versions below.
We were asked by ThinkFarm to collaborate on the promotion of this game-changing recommendation app. An app that provides recommendations from people you know or trust, so you know you can rely on them. We were involved from the beginning of the process, the identity was already there, along with some messaging, but we helped develop the tone and direction of the scripts and general direction of travel. The aim was to create messaging that felt simple and would be easy to embrace for both consumers and businesses. And thats the key to Yoodee, it benefits both. Once the scripts were developed, we were involved in the casting, and responsible for storyboarding and directing what was essentially a content shoot. It was shot over 2 days in a green screen studio. We then co-edited the footage and developed the look and feel of the 3 films, before completing the rest of the post-production. We think we’ve helped create 3 light, tongue-in-cheek films that simply communicate the Yoodee brand.
Agency – ThinkFarm
Producer – Isibeal Ballance & Milly Upton
DOP – Nic Britt
Music – Steve Cooper & Terry Neale
Client
YoodeeRole
Direction, design, co-edit, compositing & script developmentThis is the consumer version of the film, engaging with both consumers and businesses is key to Yoodee’s success…
…and this is the manifesto film. Everything Yoodee stands for as an industry game-changer
Here’s some examples of the many shooting boards we made in preparation for the shoot. It was important to make a detailed break down of the whole shoot, as the cast were appearing in multiple narratives, and also stand alone content.
