MAGIC RADIO

We were asked by ThinkFarm to work on a 30s ad for this well known radio station. Playing mainly 80’s music, that was our stylistic starting point. This brief had many manifestations, and took many turns before we ended up with the final sequence…it was a suprisingly tricky one to navigate. The line ‘Love That Song’ had already been developed by ThinkFarm and we had to figure out a way of incorporating it into the ad. After a casting process that involved finding 3 people that represented Magic’s audience, we then spent a day on a green screen studio and ended up shooting the whole thing in one shot. We think we created an ad that captures the joyful tone of the station.

Agency – Thinkfarm
Producer – Isibeal Ballance
DOP – Kieran McGuigan
Co-design, animation & rotoscoping – Matt Cooper
Styling – Doris Helmlinger