HONDA ‘DOER’

We were approached by Wieden + Kennedy to direct an animation to accompany an already designed booklet about Honda’s environmental innovation. The illustration style was set, we just had to expand the world, and add our own spin on the script. It promotes the ethic of ‘doing’. We should all do little things, that make a big difference. It was eventually shown across a whole ad break on Channel 4 during a broadcast of ‘An Inconvenient Truth’. Produced at Not to Scale.