THE CRUNCH

A fun introduction to a food awareness initiative

We were asked to create a launch film for ‘The Crunch’, an initiative setup by Wellcome Trust to raise awareness about how our food, our health and our planet are all interconnected. Through a year of events, experiences and discussions, they hope to educate both children and adults to understand the impact that our diet has on our health and our planet. Working with Blast design, who provided the design tone with illustrated elements, we story boarded, animated and directed the film from a script provided.

Client
Wellcome Trust
Role
Co-design, direction & animation