Blast had already been working with Woolmark on the EPR (Extended Producer Responsibility) scheme for a while before we joined the project. EPR is being introduced to encourage manufacturers to think about the ‘whole life’ of the product they’re designing. A move against fast fashion, and changing both manufacturers and consumers habits when it comes to buying clothes. Blast provided most of the design, look and feel, and we added some scenes that we thought would be compelling. It was then a case of working on the animations in conjunction with the editor. Above is a shortened version of the edit, to showcase the animation. The full version can be seen here.

Camera & edit – Matt Somerville